Why First?

Introducing - First.

A rum for those that know when to roll up their sleeves. 

A rum for those that know when to loosen their collar.

Sip this after a hard day’s work. Crack it open after you make that milestone. Or pour one out whenever you need to let your hair down and celebrate.

You see First is about being bold – bold enough to give things a shot and bold enough to be who you want to be. 

You just need to look inside. We did.

And we saw that the gold was already in the bottle.